Bespoke Case Studies



We provide a custom service to our clients based on the ideas, challenges, and unique set of circumstances they each bring. Whether you have an idea that needs nurturing, or a concept ready for recruitment and realization, we can help.

Our case studies below showcase the curated end product we built out over time. Each has evolved dependent on its needs with the right tools, team, and resources to achieve great things.

If you have an idea worth pursuing, why not book a call and see how we can bring it to life?

resources at our fingertips

  • Concept Facilitation
  • Framework & Structure Development
  • Event Hosting
  • Digital Management
  • Scheduling
  • Idea Incubation
  • Service Agreements
  • Recruitment
  • Project Management
  • Learning Design
  • Go to Market Strategy
  • Commercialisation & Pricing Strategy
  • Implementation
  • Co-Hosting
  • Online Community Building


Time working together: 2 years (ongoing)

Focus area: Succession and legacy

Team curated: Strategist, Advisory board support, Copywriter, Researcher, Graphic Designer, Web development

Outcomes include:

  • Advisory board meeting regularly with clear agenda and aligned format
  • Website completely redesigned to reflect the direction and opportunities including #1 ranking on Google
  • CRM implemented for improved communication including opt-ins from website + expression of interest for offers
  • New offer developed - (Don’t) Fence Me In and brought to market to test
  • Advisory support for legacy and succession progress within family and community values


We chose to work with Bowabirds as we needed a more cohesive way forward that covered a number of pillars of change for our business. We felt our message was not being heard or acted upon. We also wanted to move away from the traditional sales and marketing approach in the long term. We needed the skill set Bowabirds offers to help us create our way.

By working with Bowabirds we now have articulated three main business entry points and have a practical project underway to connect with more people. The Bowabirds team is great to work with and has a vast array of skills needed to make progress. Project Lead, Rebel, has a fantastic way to create cohesion which mixes syntropic thinking into all things, which is attractive to us. The team feels they understand rurality which is vital and also have connections beyond the bush.

Rebel and the Bowabirds team combine the synergy, passion, visionary abilities with practical skills to create wise action. We recommend them highly.

- nikki & peter thompson


Department of Education

Time working together: 2 months

Focus area: Delivery partner roundtables for statewide review of VET sector

Team curated: Project Manager, Facilitators, Scribes, Tech support

Outcomes include:

  • 19 events (online and in person) facilitated and recorded
  • Recruitment and support of 3 facilitators + 4 scribes across the event
  • Management of hundreds of invitations, email flow, reminders
  • Liaison with department team to ensure effective communication and timely delivery of reporting


“You did a stellar job for a newly formed team! What worked well was Bowabirds' regional knowledge and understanding of local sensitivities, flexibility with timelines, responsiveness with changes we had up until the last minute, team willingness to learn and listen, ability to identify and address issues and I appreciated the transparency too."

- Elizabeth Phu

A/Manager, Engagement

Skills and Pathways Education

NSW Department of Education

parallel university

Time working together: 12 months (ongoing)

Focus area: Idea worth pursuing + Delivery partner for national program and activities

Team curated: Strategist, Project Manager, Program developer, Learning Designer, Researchers, Tech support, Copywriter, Data Scientist, Behavioural Scientist, Event Manager, Graphic Designer

Outcomes include:

  • Development of an Idea Worth Pursuing which included the design of a national project focused on developing youth self reliance
  • Activation of new stakeholders and partners
  • 4 specific elements mapped to MVP stage
  • Development of programs, activities, design templates for promotion and pitching
  • Intensive market research phase
  • Development of a self assessment tool
  • Exit pathways for the work to continue

bald blair angus

Time working together: 4 years (ongoing)

Focus area: Strategy, accountability support

Team curated: Strategist

Outcomes include:

  • Record sales achieved
  • Systems in place for business development and management
  • Event management systems implemented
  • Marketing and sales streamlined
  • Owners exit and succession pathway being embedded in the system

Ready to unlock your potential?

Bowabirds acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present. Our office is based on the traditional lands of the Yuwaalaraay people and we honour and appreciate their extraordinary custodianship and acknowledge that sovereignty has never ceded.

© Bowabirds 2023